What Is Sweet Life Threads? Sweet Life Threads began several years ago long before it even had a name. Back then it was just something fun for me to do on the side, selling upcycled headbands and accessories from my campsite at hippie festivals, and making custom clothes for myself and close friends. Who Is Sweet Life Threads? My name is Cher and I am the owner, designer, creator, shopper, website writer, photographer, etc., etc. My fiance helps take pictures when I model, but besides that I am a ONE woman operation. I put all my effort into this business because what could be more